Unstructured data – especially text – not only represents the vast majority of a company’s information, but is often its richest source of insights. Surveys, calls, websites, news, social media, and more… All these data sources have been discounted for many years. It is now possible to fully take advantage of them.

During this session, we will share use cases and explain the techniques of text mining. Includes full demonstrations using IBM SPSS and Watson solutions.