Wednesday, December 16th

10:30am – 12:00pm EST

Location: Online Webinar


Marketing Analytics

Learn how to apply data analytics in marketing strategies to segment markets, measure performance, gauge target audiences, and more.

The untapped potential to apply advanced analytics to marketing strategies is almost unlimited. Whether it is to avoid client attrition, do client segmentation, evaluate client appetite for different products or even analyze the voice of the customer – analytics is a new top priority for every organization’s marketing team.

During this session, we will go over uses cases and demonstrations of marketing analytics, with examples that apply business intelligence, data science or AI to pervasive marketing challenges.